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Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in on the sriracha craze, and it has a kooky marketing campaign to match.
Today, the Dublin, Ohio-based chain and VML are launching a new TV and digital campaign promoting sricha-flavored fries and a chicken sandwich that has sriracha-infused cheese, a flavored bun and an aioli sauce that target "hardcore" fans of the spicy sauce.
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