Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

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Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in on the sriracha craze, and it has a kooky marketing campaign to match.

Today, the Dublin, Ohio-based chain and VML are launching a new TV and digital campaign promoting sricha-flavored fries and a chicken sandwich that has sriracha-infused cheese, a flavored bun and an aioli sauce that target "hardcore" fans of the spicy sauce.



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