How Vine’s Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar
Brand Marketing
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire [...]
As Other GOP Candidates Join Vine, Donald Trump Ignores His Big Advantage on the App
Performance Marketing
Sometime after last night's Republican debate for the presidential nomination, Jeb Bush and John Kasich joined the mobile video app Vine.
Meet the Newest Livestreaming Stars Every Brand Should Know About
Performance Marketing
Five months ago, Victoria Fratz was trying to build a social media following, but was having a tough time standing out on platforms like Vine, which had already helped launch [...]
How Facebook’s Autoplay Videos Are Ushering in a New Era of Silent Storytelling
Performance Marketing
Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet.
Step Aside, Creators. Brands Are Taking Over YouTube
Brand Marketing
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 [...]
10 Viral Content Creators Who Electrify Fans by the Millions
Performance Marketing
Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, [...]