IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Why Uncertainty Surrounds How Advertising Will Work on Vice’s New TV Network
It took A+E Networks and Vice Media more than six months to finish their deal, finally announced yesterday, for Vice to take over A+E's History offshoot, H2. The revamped channel, which [...]
Vice Will Take Over A+E Networks’ H2 Next Year, Rebranding It as Viceland
Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, [...]
Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios
Brand Marketing
Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47
Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World’s Reckoning
Performance Marketing
CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the [...]
How Snapchat’s CEO Plans to Conquer the Advertising World
Performance Marketing
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads [...]