Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the industry. We're seeing a realignment in the ad world that brings together some odd groupings, like Vice, Bank of America and Pinterest, Smith said during a panel today alongside his new partners.