Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the industry. We're seeing a realignment in the ad world that brings together some odd groupings, like Vice, Bank of America and Pinterest, Smith said during a panel today alongside his new partners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...