Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the network is taking a new approach to lure millennials back to TV. "We're trying to make this organism that's alive. … You turn it on, and it comes into your house like water," Jonze told reporters in January.
Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial
Vice and A+E Networks' new channel reduces ad load
