Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial

Vice and A+E Networks' new channel reduces ad load

Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the network is taking a new approach to lure millennials back to TV. "We're trying to make this organism that's alive. … You turn it on, and it comes into your house like water," Jonze told reporters in January

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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