Why Uncertainty Surrounds How Advertising Will Work on Vice’s New TV Network

Buyers intrigued but wary after deal with A+E

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It took A+E Networks and Vice Media more than six months to finish their deal, finally announced yesterday, for Vice to take over A+E's History offshoot, H2. The revamped channel, which will be called Viceland, will debut early next year.

But while the announcement came with a slew of specifics about the revamped network's Vice-produced programming, the most intriguing aspect of the partnership—how the companies will handle advertising on the new channel—has yet to be finalized.

Shane Smith, Vice co-founder and CEO, talked about creating content that "will challenge the accepted norms of current TV viewing," and indicated that Viceland's advertising will do the same.



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