How Vevo Is Personalizing the Ad Experience With Brands Like Honda
Performance Marketing
Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.
5 Takes on the Challenges and Opportunities of Digital Video
Performance Marketing
In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and [...]
Roku’s New Video Ad Network Will Target Highly Specific Audiences
Performance Marketing
Roku is poised to launch a video advertising network, according to The Wall Street Journal today.
LL Cool J’s Guilty Pleasure Is Watching Mob Wives’ Catfights
Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New [...]
Univision Debuts Its First English-Language Video Network for Millennials
Performance Marketing
Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30.
PewDiePie Added Most YouTube Subscribers in 2013
Performance Marketing
For PewDiePie, the new bros just keep on coming.