Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers. Tamara Alesi, svp, media capability lead at DigitasLBi, Michael Zimbalist, svp, advertising products and R&D at The New York Times, Michael Klein, evp, programming and content strategy at Condé Nast Entertainment, Anna Bager, svp, gm of mobile and video at IAB, Rahul Chopra, CEO of Storyful and head of video for News Corp.