Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber
Creativity
The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.
Election-Themed Tostitos Ad Greeted With Bipartisan Ridicule
Creativity
Here's the frontrunner for 2012's most inane election-themed ad brought to you by a brand that has nothing to do with politics. If Democrats and Republicans would just share a [...]
IVillage Gamifies Publishing With Rewards Program
Brand Marketing
From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of [...]
Ad of the Day: Tostitos
Brand Marketing
Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign.
Frito-Lay dancing with Vimeo in breakout ad
Creativity
The Web's newest browser-busting video ad is noteworthy for two reasons. First, it's absolutely gorgeous. Second, it's not on YouTube. Instead, Tostitos parent company Frito-Lay turned to video underdog Vimeo.com [...]