Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber

The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.

Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you can't create drama, which is exactly what Tostitos and Goodby, Silverstein & Partners are doing. 

How Pepsi, HBO, Denny’s and a Dozen Other Brands Are Celebrating 4/20

Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that's actually kind of fun. We've rounded up some of the better brand tweets so far.Check them out below:  

Tostitos’ NFL Sponsorship Gets Salty and Cheesy With Eagles Coach Chip Kelly

Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is.Goodby, Silverstein & Partners is out with a new series of 10 pre-roll ads, 15 seconds each, riffing on the pun. Chip Kelly, the story goes, is not happy about the lack of respect.Overall, they're pretty cheesy, which is appropriate, because who doesn't love nachos? But the highlights are probably Kelly getting kicked out of a shopping cart, an Eagles player following calls from a bag of Tostitos, and a security guard strong-arming the campaign's announcer.

New Title Game Sponsorship Could Cost Up to $35 Million

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.  

Election-Themed Tostitos Ad Greeted With Bipartisan Ridicule

Here's the frontrunner for 2012's most inane election-themed ad brought to you by a brand that has nothing to do with politics. If Democrats and Republicans would just share a bag of tortilla chips, then everybody would get along. Nothing makes us hungrier for an actual concept than a half-baked pun slathered in canned cheese.

IVillage Gamifies Publishing With Rewards Program

From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of the gold stars they’d earn in kindergarten?

Ad of the Day: Tostitos

Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign.

Frito-Lay dancing with Vimeo in breakout ad

The Web's newest browser-busting video ad is noteworthy for two reasons. First, it's absolutely gorgeous. Second, it's not on YouTube. Instead, Tostitos parent company Frito-Lay turned to video underdog […]