Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

4-episode series from Goodby, Silverstein & Partners

The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you can't create drama, which is exactly what Tostitos and Goodby, Silverstein & Partners are doing.