Tostitos’ NFL Sponsorship Gets Salty and Cheesy With Eagles Coach Chip Kelly

He's not the league's official chip

Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is.

Goodby, Silverstein & Partners is out with a new series of 10 pre-roll ads, 15 seconds each, riffing on the pun. Chip Kelly, the story goes, is not happy about the lack of respect.

Overall, they're pretty cheesy, which is appropriate, because who doesn't love nachos? But the highlights are probably Kelly getting kicked out of a shopping cart, an Eagles player following calls from a bag of Tostitos, and a security guard strong-arming the campaign's announcer.

The spots mark Kelly's advertising debut, though—so at least he can add that to his résumé.