With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.
According to ImageTrack, a service launched by WPP Group siblings IEG Consulting and Kantar Media, a client looking to lay claim to the title sponsorship of the first championship game under the new four-team playoff format can expect to fork over some $35 million for the privilege.
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