We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can […]
Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the mot
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?
Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While some CEOs leverage social media to tackle customer service head-on, most use it to simply tweet out relevant news about their respectable industries while putting a face on their brands.
Elon Musk’s model D car is the most unfortunately named product since the iPad reminded consumers of feminine hygiene. So when Musk promised to "unveil the D" last night, you could imagine the reaction on Twitt