It's been a good year for Havas Media, and the company is rounding out 2016 with another new business win as TD Bank's media agency of record. Havas Media will handle all media for the brand across print, video, digital, mobile and social marketing. The agency will also head up analytics for the brand.
The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank. The brand has teamed up with iCrossing and Hearst for "TD Rolling Renovation," a campaign that includes digital, traditional and experiential marketing to promote its home equity loans and lines of credit.
You expect big-budget, slam-bang drama from Hollywood action movies. But doing simple banking chores like depositing checks shouldn't make you feel like you're trapped in an out-of-control Michael Bay production. Ad agency Tierney develops that fun storyline in a trio of spots, using familiar cinematic tropes to illustrate how TD Bank provides a better experience for its customers.
Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto..
TD Canada Trust proved it knew its customers better than most banks by turning a few of its ATMs into Automated Thanking Machines and rigging them to hand out more than cash.
Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated that they will plunk down serious cash for the exposure. Bank of America, for one, is paying $140 million over 20 years to name the home of the Carolina Panthers. And it’s little wonder.
Having appeared with an amphibious rodent on behalf of a sleep medication (Rozerem), as an unsuccessful stovepipe-hat-toting job applicant (College Level Exam Program, circa early '70s) and in innumerable tawdry […]
As if Regis and Kelly weren't obnoxiously animated enough in the flesh, Tierney Communications and TD Bank have put photo-cutout versions of the pair to work in an online campaign, […]