Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Banks give away free stuff like lollipops, pens and tote bags all the time. But TD Bank (newly merged from TD Banknorth and Commerce Bank), primed to please in a tanking economy, takes premiums to a whole new level by handing out free coffee, pizzas and umbrellas and running a sweepstakes with the services of chefs, chauffeurs and house cleaners as prizes. It's all part of a Tierney Communications campaign that uses Commerce's old line to bill TD, which mainly does business in the East, as "America's most convenient bank."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in