Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]
Brand Marketing
There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like [...]
Robots May Someday Engage Male Shoppers Who Shy Away From In-Store Interactions
Performance Marketing
Robots can help sell clothes to men, give language learners an enthusiastic partner to practice talking with, and get millennials and Gen Y kids to partake in traditional activities that [...]
These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology
Performance Marketing
Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off [...]
Why Advertising Has the Power to Advance How We Talk About Race in America
Brand Marketing
Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can address harmful [...]
Brands Love Virtual Reality’s Potential But Want the Medium to Become More Accessible
Performance Marketing
It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual [...]
Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are
Performance Marketing
After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem.