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Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.
During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms, Bourdain talked about why he's increasingly interested in finding new ways to tell travel stories through interactive channels. Bourdain is an investor and an editor at large for digital-only Roads & Kingdoms.
When addressing the topic of print magazines, Bourdain asked, "Can you do real deep dives?"
"Everybody else has lists, people love lists, but deep storytelling … I think we travel differently now, and what we look for in reading before we travel is wildly different [than in past years]," he said.
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