Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like the Warner Bros. Suicide Squad activation.

Suicide Squad is set to open this summer, and Warner Bros. is promoting it with a pretty unique bit of experiential marketing. It has transformed Affinity Tattoo and Body Piercing on East 6th Street in Austin into Harley Quinn’s Tattoo Parlor, complete with decor from the film—and of course, free tattoos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in