Specs Current gig Founder and CEO, StrawberryFrog Previous gig Ecd, JWT Canada Twitter @ScottFrog Age 53
Brutal hours and intense deadlines have made it hard for moms to land leadership roles in advertising—and that's bad news for agencies and clients since moms offer a valuable perspective for brands who are targeting that exact group.
Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?
In the olden days, the Super Bowl was the place where the greatest brands dared to place ads. It was the arena of boldness. Of daring. The most hard-core advertising forum of all.
What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans ha
As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional dead end at best and career suicide at worst.
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]
Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell.
Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads.