Strawberryfrog

An Agency Founder’s Take on What Marketers Can Learn From Election 2016

Specs Current gig Founder and CEO, StrawberryFrog Previous gig Ecd, JWT Canada Twitter @ScottFrog Age 53

StrawberryFrog’s Own Moms Are Calling for More Mothers in Agency Leadership Roles

Brutal hours and intense deadlines have made it hard for moms to land leadership roles in advertising—and that's bad news for agencies and clients since moms offer a valuable perspective for brands who are targeting that exact group.

Can an Independent Amsterdam Agency Tame Gotham’s Many Challenges?

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?

Why the Super Bowl Is One of Advertising’s Last Safe Bets

In the olden days, the Super Bowl was the place where the greatest brands dared to place ads. It was the arena of boldness. Of daring. The most hard-core advertising forum of all.

5 Creative Trends You’ll Likely See When You Tune Into Super Bowl 50

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans ha

SunTrust Banks Makes Its Super Bowl Debut to Spark Financial Confidence

As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional dead end at best and career suicide at worst.

Accounts in Review: SunTrust Hires a New Lead Shop

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]

Ogilvy Names an Insider to Fill a Top Creative Role

Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell.

The Martin Agency Replaces Cool Whip with Hummus

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads.