Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago,
Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have anything particularly interesting to say.
Music festivals can be really exciting, but they also can be full of annoyances, like getting caught in a torrential downpour or stifled by unbearable heat. State Farm is helping ease festivalgoers' woes through its new sponsored activations.
Until Pokemon Go became a viral phenomenon by amassing more than 100 million downloads in a few weeks, augmented reality was confined to tech types and sci-fi fiends.
Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards.
Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm, Barbasol, Taco Bell and Virgin America. "Happy Thursday to my brand family!" she wrote. "I'm never alone thanks to you." In short order, all of them responded—except for Virgin America—and started bantering with each other. As you can see, the back-and-forth got pretty funny. Does this happen every Thursday?
Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, some of its buzz has faded, with siblings BBDO and TBWA\Chiat\Day generating more excitement.
Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape.
Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day.