Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
State Farm is still there … but it’s no longer simply “like a good neighbor.”
In a new campaign by longtime lead creative agency DDB Chicago, the insurance giant debuts a new pitch and a new brand platform: “Here to help life go right.” Late last year the company sought a new creative direction, launching a review in which DDB successfully defended the business.
The classic tagline, “Like a good neighbor, State Farm is there,” which debuted more than 40 years ago, “always will be part of the State Farm DNA,” the brand says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in