State Farm Will Debut a New Tagline During Game 1 of the NBA Finals Tonight

Insurance company says it's 'Here to help life go right'

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


State Farm is still there … but it’s no longer simply “like a good neighbor.”

In a new campaign by longtime lead creative agency DDB Chicago, the insurance giant debuts a new pitch and a new brand platform: “Here to help life go right.” Late last year the company sought a new creative direction, launching a review in which DDB successfully defended the business.

The classic tagline, “Like a good neighbor, State Farm is there,” which debuted more than 40 years ago, “always will be part of the State Farm DNA,” the brand says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in