State Farm Will Debut a New Tagline During Game 1 of the NBA Finals Tonight

Insurance company says it's 'Here to help life go right'

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State Farm is still there … but it’s no longer simply “like a good neighbor.”

In a new campaign by longtime lead creative agency DDB Chicago, the insurance giant debuts a new pitch and a new brand platform: “Here to help life go right.” Late last year the company sought a new creative direction, launching a review in which DDB successfully defended the business.

The classic tagline, “Like a good neighbor, State Farm is there,” which debuted more than 40 years ago, “always will be part of the State Farm DNA,” the brand says.



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