Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

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Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, some of its buzz has faded, with siblings BBDO and TBWA\Chiat\Day generating more excitement. Despite a decent 2015 performance with new business from Iams, LifeLock and Huawei—plus a smattering of awards—the North American DDB shops produced few headlines.

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