Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, some of its buzz has faded, with siblings BBDO and TBWA\Chiat\Day generating more excitement. Despite a decent 2015 performance with new business from Iams, LifeLock and Huawei—plus a smattering of awards—the North American DDB shops produced few headlines.