Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still, some of its buzz has faded, with siblings BBDO and TBWA\Chiat\Day generating more excitement. Despite a decent 2015 performance with new business from Iams, LifeLock and Huawei—plus a smattering of awards—the North American DDB shops produced few headlines.

Enter Clark.

Tapped in November as DDB N.A.'s

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