Sony

How Austin-Based Agency Drumroll Found Its Beat

Specs Who Co-founders Kirk Drummond and Chris Mollo What Ad agency Where Austin, Texas

A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

My kingdom for a console! A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking two-minute brand film from BBH New York.

This Week’s Must-Haves: A Glass Speaker Designed to Impress Even the Snobbiest Audiophile

This week, the Adweek staff is highlighting a connected, self-watering pot to help you achieve the perfect seedlings, a stylish way to protect your new iPhone 7 and more. Take […]

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts.

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today.

Here’s a Look at All the Parts of Levi’s Stadium That Are Sponsored by Brands

 

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S.

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta

Q&A: Ogilvy’s Worldwide CCO on Today’s ‘Breathtaking’ and Limitless Era of Creativity

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies the real-world fact that Tham has led Ogilvy to win Network of the Year at the Clio Awards four years running (2012-14) and at Cannes Lions four years in a row (2012-15).

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only