A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

Fantasy fighting is better than the real thing

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My kingdom for a console!

A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking two-minute brand film from BBH New York.

Heavy is the head—eh, sire? In time, all those fawning courtiers and bejeweled baubles fail to satisfy. As for lounging around all day in a full suit of armor, well, it gets old after a while. And rusty.

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