Social TV

Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System

Snapchat may or may not become mobile television for younger generations.

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.

Twitter, Kantar Expand Global Data Partnership

Twitter and marketing data agency Kantar have expanded their relationship.

Why Apple’s Topsy Buy May Be All About Its Social TV Future

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space.

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi).

Twitter Killed All of These Second-Screen Apps

Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you haven’t opened in months? What happened to those guys, anyway?

Social TV Use Appears to Be Growing

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones?

These Are the Biggest Hurdles Facing Social TV

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.

Twitter Ads Get DVR-Like Buying Platform

Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that.

Discovery App Looks to Own TV Experience

The war for control of the TV screen, specifically the battle over which company or companies will own