Social TV Use Appears to Be Growing

More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones? Using two Nielsen research groups, the Keller Fay Group, and Bluefin Labs to study some 6,000 TV viewers, the Council for Research Excellence identified several social trends around television, and some are surprising. For instance, reality gets tweeted about as the show is running, while scripted content gets social love after the credits roll.

The study, set for release Monday at the ARF, also suggests that despite all the chatter about how enthusiastic people are about social media, only about one in 10 actually use it with TV every day.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in