TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.

Indeed, as we close in on the 2014 fall TV season, Twitter has telling research on the effects of live-tweeting during TV viewing. Led by Anjali Midha, head of global media and agency research at the San Francisco-based social giant, the study compared two consumer groups from last season, one that engaged in live-tweeting and one that did not, to determine any benefits beyond entertainment value.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in