Twitter Ads Get DVR-Like Buying Platform

TBG Digital enables TV show targeting

Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that. Also, ad API partner TBG Digital has built an ad-buying platform that exploits a new Twitter tool that lets brands bid to run ads on Twitter as if they were programming a DVR to record shows.