Discovery App Looks to Own TV Experience

Matcha.tv inks partnerships with HBO, Turner, other programmers

The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only just begun. Whether the ultimate winner is a cable company, a TV manufacturer, Apple, Amazon, Xbox, Hulu, Roku or somebody else, pretty much everyone agrees that TV is getting messy.