These Digital Stats Show Exactly Why Google Fears Facebook Ads
Performance Marketing
Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe.
As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars
Performance Marketing
The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September.
Why Marketers Shouldn’t Be Seduced Into Using Believable Bots
Performance Marketing
Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as [...]
Meet the Guy Who Runs the TSA’s Instagram Account
Performance Marketing
Bob Burns has perhaps one of the world's most interesting digital marketing gigs. As head of social media for the Transportation Security Administration, he combs through photos of grenades and [...]
Should Instagram Let Brands Target Users Based on Location?
Performance Marketing
The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn [...]
Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?
Performance Marketing
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.