With Facebook’s Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence.  

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
@Chris_Heine Christopher Heine is a New York-based editor and writer.