As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two social video stars via Snapchat to push its marriage-equality message. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.