How AT&T Benefited From Getting Out of the Way of Content Creators
Performance Marketing
AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials.
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
Performance Marketing
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.
These 4 Celebrity Influencers Can Charge $230,000 for a Single Brand Post
Performance Marketing
Kendall Jenner, Selena Gomez, Taylor Swift and Car
Marketers Are Eager to Tap Into Snapchat’s Treasure Trove of Millennials
Performance Marketing
Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results.
Why Walgreens Bets on New York to Test Digital
Performance Marketing
Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally.
Izea’s New Exchange Puts Social Media Reach Up for Auction
Performance Marketing
Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.