Social Influencers

How AT&T Benefited From Getting Out of the Way of Content Creators

AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials.

This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said.

What Vine Stars Are Saying About the Short-Form Video Platform Shutting Down

No longer can we, as a society, "do it for the Vine."

These 6 New Digital Stats Got Our Attention This Week

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:

Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.

These 4 Celebrity Influencers Can Charge $230,000 for a Single Brand Post

Kendall Jenner, Selena Gomez, Taylor Swift and Car

Marketers Are Eager to Tap Into Snapchat’s Treasure Trove of Millennials

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results.

Why Walgreens Bets on New York to Test Digital

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally.

Izea’s New Exchange Puts Social Media Reach Up for Auction

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.