Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular with millennials, agencies and brands are creating workarounds, or at the very least complementing Snapchat campaigns much as they did in the early days of Instagram, Pinterest, Twitter, Tumblr and Facebook.