Performance Marketing

This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers

Full-service shop HelloSociety created WAGSociety

By Sami Main

November 9, 2016

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles

Performance Marketing

Hearst’s MagFront Event Featured Experiments With Audio and Other Niche Formats

By Sami Main

Performance Marketing

Here Are the Advertising and Media Nominees for the 21st Webby Awards

By Sami Main

Performance Marketing

How a Female-Focused Branded Content Studio Connects With Its Audience

By Sami Main

Performance Marketing

Westwood One Is Delivering the Audio Industry’s First Guaranteed ROI for Its Advertisers

By Sami Main

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How to Use Video at Every Stage of the Customer Journey


Connected TV Enables Effective Audience-First Advertising


Subscriber Onboarding and Engagement Done Right

You Might Like


The Metaverse Explained

By Dept


Can the Digital Ad Experience Be Saved?

By Viant


Future-Proof Your Marketing by Putting Consumer Privacy First

By Marc Fanelli, Chief Operating Officer, Eyeota


Your Complete Guide to CTV Audience Data

By MNTN