Performance Marketing

This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers

Full-service shop HelloSociety created WAGSociety

By Sami Main

November 9, 2016

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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