Returns Are the Final Frontier for E-Commerce Dominance
Performance Marketing
E-commerce has had to overcome several barriers in its relatively short lifespan. (Well, relatively short for a Baby Boomer. But not so much for Millennials and Gen-Zers, who don’t remember [...]
The Spot: FedEx’s Package Deal
Brand Marketing
IDEA: Four ads—with talking turtles, worker ants, mythical dwarf-like creatures and reptilian humanoids—all packed into one 30-second ad? You're going to need some bubble wrap for that. Yet BBDO in [...]
The Spot: Fairy-Tale Express
Brand Marketing
GENESIS: BBDO's new brand campaign for FedEx explains some of what the company does beyond basic shipping. One recent spot looked at its medical solutions—for example, how it can transport [...]
Ad of the Day: FedEx
Brand Marketing
Are you a goose in Canada who needs to send a hockey stick to a puppy in Florida? Worry not. FedEx has you covered.
Ad of the Day: FedEx
Brand Marketing
Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied [...]