UPS Is About Way More Than Just Shipping Boxes in Its Heady New Global Push

Bring it your trickier business issues

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UPS knows you've got problems, and it wants to help.

The shipping service is repositioning itself as a business-to-business solution for companies with logistical considerations trickier than just picking up and dropping off boxes. To that end, a new global campaign from Ogilvy & Mather debuts the tagline "United Problem Solvers" (because abbreviations can be puns too, see?).

The debut ad essentially calls on viewers to bring UPS their stickiest package delivery issues, while a montage of action shots shows examples of how the company is working behind-the-scenes in of-the-moment industries.

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