Ad of the Day: FedEx

Shipping your golf clubs is supernaturally easy in BBDO's latest

Golf clubs, among a certain segment of the population, are literally the most precious cargo imaginable. Is FedEx reliable enough to handle them? A pair of new BBDO spots (tied to the company's sponsorship of the PGA's FedEx Cup) aim to reassure golfers that yes, you can hand your clubs off to FedEx and breathe easy—no matter how insanely protective you are.

The spots, "Shrink Ray" and "Test Shipment," feature the familiar quick-witted humor we've come to expect from BBDO's FedEx work. In both spots, golfers come up with elaborate ways to protect their clubs. One guy has built a shrink-ray machine to bring his set down to a more manageable size, so he doesn't have to ship them. Another guy is willing to try FedEx, but only if he can send a test shipment first, with less important items—including his fiancée's wedding dress and a map to the Fountain of Youth. Both spots are amusingly over the top and wrap up nicely, and the target market will appreciate that FedEx is having a little fun at their expense.

Now, can they use the shrink ray on Tiger Woods' problems?

CREDITS:

Client: FedEx

Agency: BBDO, New York

"Shrink Ray"

CCO: David Lubars

Executive Creative Directors: Mike Smith, Greg Hahn

Creative Directors: Peter Kain, Gianfranco Arena

Copywriter: Mike Condrick

Art Director: Justin Bilicki

Executive Producer: Elise Greiche-Pavone

Producer: Kimberly Clarke

Production Company: Station Film

Director: Harold Einstein

Executive Producers: Stephen Orent, Thomas Rossano

Producer: Eric Liney

Director of Photography: Jonathan Freeman

Editorial: MacKenzie Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfield

Sound Design: Sam Shaffer

Mix: Sound Lounge

Sound Mix: Tom Jucarone

VFX: Mass Market

Executive Producer: Nancy Nina Hwang

Producer: Hilary Downes

Telecine: CO3

Colorist: Tim Masick

"Test Shipment"

CCO: David Lubars

Executive Creative Directors: Mike Smith, Greg Hahn

Creative Director/Copywriter: Peter Kain

Creative Director/Art Director: Gianfranco Arena

Executive Producer: Elise Greiche-Pavone

Producer: Kimberly Clarke

Production Company: Station Film

Director: Harold Einstein

Executive Producers: Stephen Orent, Thomas Rossano

Producer: Eric Liney

Director of Photography: Jonathan Freeman

Editorial: MacKenzie Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfield

Sound Design: Sam Shaffer

Mix: Sound Lounge

Sound Mix: Tom Jucarone

VFX: Mass Market

Executive Producer: Nancy Nina Hwang

Producer: Hilary Downes

Telecine: CO3

Colorist: Tim Masick