4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure
Performance Marketing
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her [...]
Facebook Expands Mobile Video Feature That Helps Content Creators Make Money
Performance Marketing
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and [...]
Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook
Performance Marketing
Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and [...]
Silicon Valley Mourns Death of Entrepreneur Dave Goldberg
Performance Marketing
Tributes are pouring in on social media following the sudden death of Dave Goldberg, a Silicon Valley entrepreneur and husband of Facebook COO Sheryl Sandberg. His death Friday night, of [...]
What We Learned About Mark Zuckerberg From His Candid Talk With Users
Performance Marketing
Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the [...]
How Ads That Empower Women Are Boosting Sales and Bettering the Industry
Brand Marketing
They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these [...]