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Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and it's not afraid to go after big brands' TV budgets.
During a discussion with Bloomberg's chief content officer, Josh Tyrangiel, Sandberg heavily played up how Facebook is at least a complement to (if not a replacement for) television advertising. But, as brands invest more in video on the social platform, Sandberg acknowledged that marketers are concerned about what they're paying for and how it's measured.