Shark Week

10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday

Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever tweets.

Why Shark Week Is Sinking Its Teeth Into July

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole.

This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor.

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game.

Travelocity’s Shark Week Tracker Is Already Generating Social Buzz

Big-name brands are champing at the bit to jump into the social conversation around Discovery's annual Shark Week event, with some names like Travelocity already seeing some promising results.

Dunkin’s Shark Week Donut Is Not for Use as a Flotation Device

Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week to bring you the offering above, the Shark Bite donut, a yeast confection iced with a red-and-white pattern resembling a life preserver.

Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right.

Adweek’s Top 5 Commercials of the Week

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something completely different.

This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg.

GE’s Twitter Vine ‘Science Fair’ Gets Social Ad Push

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push.