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Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week to bring you the offering above, the Shark Bite donut, a yeast confection iced with a red-and-white pattern resembling a life preserver.
The partnership extends to the Dunkin' logo on the Shark Week homepage—it's mostly the same, except it shows a missing bite and the slogan reads, "Shark Week runs on Dunkin'" rather than "America runs on Dunkin'".
The donut is going out to select stores across the country, says Harold Morgenstern, svp of national ad sales for Discovery.