10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday

McDonald's and Jell-O join the party

Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever tweets.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.