Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever tweets.
Dunkin' Donuts is known for going all in on Shark Week (last year, it created a shark-themed pastry). This year, the brand is working with Vine stars like Gabe Erwin and Trey Kennedy to make funny, short video clips.
Volkswagen is also sponsoring the week-long TV show with GIFs and videos that promote its SportWagen compact vehicle.
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