Performance Marketing

10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday

McDonald's and Jell-O join the party

By Lauren Johnson

July 6, 2015

Discovery Channel is bumping up Shark Week programming a month earlier than normal this year, and a number of brands like Coca-Cola, Dunkin' Donuts and Jell-O are churning out clever tweets.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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