Travelocity's Shark Week Tracker Is Already Generating Social Buzz

Tidy Cats, Redd's Apple Ale, Target also run promos

Big-name brands are champing at the bit to jump into the social conversation around Discovery's annual Shark Week event, with some names like Travelocity already seeing some promising results.

Travel brands Travelocity and Priceline both ran Promoted Tweets yesterday to kick up their shark-themed content. While both companies played up image-heavy posts, Travelocity’s ad buy is a bit more intriguing.

The Southlake, Texas-based travel site worked with McKinney to set up a microsite HowFarAmIFromSharksRightNow that is promoted through its @RoamingGnome Twitter account.

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