In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as a fun, likeable brand by creating a relatable character that's stood the test of time. So how did the brand break through all the noise?
Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data to prove it.
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]
The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.
With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is just half of what it was last year, according to YouGov's BrandIndex.
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:
One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet that read, "We shall overcome #MLKDay"—using Martin Luther King Jr. to celebrate the team and its football prowess.The tweet, which appears to have been deleted, also included a photo of quarterback Russell Wilson, with a tear in his eye, captioned with this MLK quote: "Take the first step in faith. You don't have to see the whole staircase, just take the first step."As you can see below, the response was not kind.UPDATE: The Seahawks have now apologized for the tweet: We apologize for poor judgment shown in a tweet sent earlier. We did not intend to compare football to the civil rights legacy of Dr. King. — Seattle Seahawks (@Seahawks) January 19, 2015As we did our MLK tweet roundup earlier today, we had thought brands had learned a thing or two about sensitivity in this regard. Clearly not. The New England Patriots, meanwhile, didn't post any MLK tweets, preferring to keep it simple.