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With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is just half of what it was last year, according to YouGov's BrandIndex.
"A lot of people were either unhappy with the behavior of individuals [such as players Ray Rice and Adrian Peterson] that reflected poorly on the NFL or were also disappointed with how the NFL reacted," said Ted Marzilli, CEO of YouGov's BrandIndex.
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