Seahawks Follow Up Their Big Win With a Bigger Fail: A ‘We Shall Overcome’ MLK Tweet

The tweet, which appears to have been deleted, also included a photo of quarterback Russell Wilson, with a tear in his eye, captioned with this MLK quote: "Take the first step in faith. You don't have to see the whole staircase, just take the first step."

As you can see below, the response was not kind.

UPDATE: The Seahawks have now apologized for the tweet:

We apologize for poor judgment shown in a tweet sent earlier. We did not intend to compare football to the civil rights legacy of Dr. King.

— Seattle Seahawks (@Seahawks) January 19, 2015

As we did our MLK tweet roundup earlier today, we had thought brands had learned a thing or two about sensitivity in this regard. Clearly not. The New England Patriots, meanwhile, didn't post any MLK tweets, preferring to keep it simple.

this is disgusting, @seahawks. pic.twitter.com/bC05nb2nDF

— drew olanoff (@drew) January 19, 2015

The photo was one thing, but the fact that the @seahawks actually wrote "We shall overcome" as the caption is mind-boggling. #MLKday #fail

— SportsGrid (@SportsGrid) January 19, 2015

MLK Day should be renamed "Social Media Intern Firing Day." RT @Seahawks We shall overcome. #MLKDay pic.twitter.com/TNR5v9dHr7

— Colin Brooks (@cgb5001) January 19, 2015

"@Seahawks: We shall overcome. #MLKDay http://t.co/B34tdbXC2M" ummm, where do I even start with how wrong, gross, and obtuse this is?!

— Heather Smolen (@hsmolen) January 19, 2015

Seriously??? Don't make me root for the Pats. RT @Seahawks: We shall overcome. #MLKDay http://t.co/XCLoYDh3dZ"

— Shary Tran (@sharytran) January 19, 2015

MLK's "We shall overcome" is about civil rights and achieving equality, it is blasphemous to compare it to a football game. @Seahawks

— Shirley (@SFsportschick) January 19, 2015

Fire everyone who had a hand in this. Immediately RT @Seahawks: We shall overcome. #MLKDay pic.twitter.com/dyJBA37F9E

— DarkSkintDostoyevsky (@daniecal) January 19, 2015