Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros.
Even powerhouse ESPN has gotten into the user-gen game, running a regular feature on SportsCenter dubbed #Fantake. The program asks Instagram users to submit smartphone videos and then selects one to air.
Adweek commissioned a study by social analytics company Simply Measured to identify which sports creators are top scorers with users. Turns out, a cornucopia of teams, consumer brands, social media mavens and tech startups generate the biggest social reach—and marketers are taking note.
"Brands are focusing a lot more on partnering with this new mix of sports influencer networks and publishers that have massive audiences," said Kevin Shively, senior content marketing manager at Simply Measured.
Here are the top 10: