When you've lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in Times Square, subway delays and closures, hour-long waits for brunch. The list goes on. At the center of all the pain and annoyance is one guiding light—food delivery service Seamless. It's a staple to many New Yorkers, and the brand's latest ads from BBH New York aim to show just how important it is to the city—and how much it understands your New York-related struggles.
Growing up is never easy, and millennials have turned the struggle into a slang word: "adulting," with dedicated memes that say things like, "I'm done adulting for the rest of the day," as well as, "Adulting is hard. I deserve wine."
Tech-based startups continue to grow and mature, and with that momentum more are turning to advertising agencies to help spread the word about the innovative products and services they've created.
Stroll into an office lobby in New York right around noon on a weekday, and you'll find a sea of bags waiting for hungry workers. Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery.
Groupon officially jumped into the restaurant delivery game on Thursday, offering 10 percent off every order in Chicago from national chains such as Quiznos, Popeyes, Subway and Papa John's, as well as Windy City eateries like Ditka's, Al's Beef, Star of Siam, and Wishbone.
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.
Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service.
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.
Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster.