This Clever Seamless Campaign Uses Witty One-Liners to Tap Into How New Yorkers Eat

Work from BBH aims to reach hungry people on the move

Stroll into an office lobby in New York right around noon on a weekday, and you'll find a sea of bags waiting for hungry workers. Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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